Durable Athlete Privacy Policy
Date of last update: October 1, 2025
Durable Athlete LLC (“Durable Athlete”) provides online training and related services through websites and mobile applications (“Primal Fit App”, “MV Fit App”, “The Durable Athlete App”) owned and operated by Durable Athlete, including durableathlete.com, ericleija.com, tjdillashaw.com, michaelvazquez.com, thedurableathlete.com, all of which are part of Durable Athlete’s platform (the “Platform”).
As part of our services, we create webpages (“Linked Pages”) and produce communications, marketing materials, and social media posts containing Linked Pages to send ourselves or on behalf of our clients (“Marketing Materials”).
Our Privacy Policy is as follows:
1. Introduction and Who We Are
1.1. Durable Athlete LLC (“Durable Athlete”, “we”, “us” or “our”) is a company incorporated and headquartered in Austin, Texas, USA.
1.2. We are committed to protecting your privacy and complying with applicable data protection laws, including:
The California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA);
Other applicable U.S. state privacy laws (e.g., Colorado, Virginia, Texas, Connecticut, Utah);
The EU General Data Protection Regulation (GDPR) where we offer services to EU residents; and
The UK Data Protection Act 2018 and UK GDPR where we offer services to UK residents.
1.3. This Privacy Policy does not apply:
(a) to business information (unless it also relates to an identifiable person); or
(b) when you access third-party websites through links from our Platform or Marketing Materials. In such cases, the third party’s privacy policy will apply.
2. Scope of Privacy Policy
This Privacy Policy explains:
When this policy applies;
What personal information we collect;
How and why we use your information;
The legal bases for processing;
How we use cookies and similar technologies;
When we disclose personal information;
International transfers;
How we protect your information;
Your rights under applicable law; and
How to contact us.
3. Collection of Information
We may collect:
Contact details (name, email, phone, address);
Payment and billing information;
Fitness, training, or employment-related details you provide;
Device and browsing data; and
Information you submit directly to us.
We collect information when you:
Create an account or sign up for services;
Communicate with us;
Use our apps, Platform, or Marketing Materials;
Enter competitions or promotions;
Interact with us on social media.
We may also collect data from third parties such as analytics providers or social media platforms, consistent with your privacy settings.
4. Legal Basis for Processing
Depending on your location, we process personal data based on:
Contractual necessity – to provide our services;
Legitimate interests – e.g., marketing, security, fraud prevention, service improvement;
Compliance with legal obligations;
Consent – where required (e.g., for certain marketing or cookie use).
5. Cookies and Tracking Technologies
We use cookies, analytics tools, and similar technologies to improve services, personalize experiences, and deliver targeted advertising.
You may manage your cookie preferences in your browser or via our cookie consent tool. Disabling cookies may limit functionality.
6. Use of Personal Information
We use your information to:
Deliver and manage services;
Provide customer support;
Process payments;
Run promotions or events;
Send marketing communications (where permitted);
Improve and personalize our Platform;
Analyze performance and usage trends;
Ensure security and prevent fraud; and
Comply with legal obligations.
7. Disclosure of Personal Information
We may share your personal information with:
Service providers (IT, payment, analytics, hosting, support);
Clients or partners where you interact with their services;
Affiliates and group companies;
Successors in the event of merger, acquisition, or restructuring;
Regulators, law enforcement, or courts when legally required;
With your consent, in other situations.
8. International Transfers
As a U.S.-based company, your data may be stored or processed in the United States. If data is transferred outside the EEA/UK, we rely on Standard Contractual Clauses (SCCs) or equivalent safeguards to protect your information.
9. Security
We use reasonable administrative, technical, and organizational measures to protect your information. However, no system is completely secure, and transmission is at your own risk.
10. Data Retention
We keep personal information only as long as needed for:
Providing services;
Legal and compliance purposes;
Resolving disputes; and
Enforcing agreements.
When no longer needed, we securely delete or anonymize it.
11. Children’s Privacy
Our services are not directed to children under 13 in the U.S. or 16 in the EU/UK. We do not knowingly collect their information. If we learn we have collected such data, we will delete it.
12. Your Rights
Depending on your location, you may have the right to:
Access, correct, or delete your information;
Opt out of marketing communications;
Restrict or object to processing;
Request portability of your data;
Withdraw consent (where processing is based on consent);
For California and other U.S. residents: opt out of the “sale” or “sharing” of personal information, and limit use of sensitive personal information.
To exercise rights, contact us using the details below.
13. Complaints
You may contact us with any concerns. If you are in the EU or UK, you also have the right to complain to your local data protection authority.
14. Changes to this Policy
We may update this Privacy Policy from time to time. Updates will be posted on our website with the “last updated” date revised. For major changes, we will notify you as required by law.
15. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact our Privacy Officer:
Durable Athlete LLC
Attn: Privacy Officer
600 Congress Ave, Suite [Number]
Austin, TX 78701
United States
Email: support@durableathlete.com